Hi again.

In my last post, I talked at length about using fear-of-loss to motivate your visitors to buy your products, examining it from the point of writing sales copy and the mind-set of selling. 

At the time, I only teased at how SalesBully can enhance the feeling by linking it to your prospect’s desire for your product.

Let’s take a look at how SalesBully uses fear-of-loss and the reasons it works.

SalesBully uses fear-of-loss by sending your visitors packing if they don’t act fast enough.  This can be when you run out of quantity, if they spend too long on the page, at a pre-set date and time or even if they arrive at a page too soon, like before your launch starts.

All of these options have various live count-downs to really drive the point home.  This means that the numbers will change as the user is watching the page instead of having to refresh.

Where you send people is up to you, and SalesBully’s flexibility allows for some creative uses.

Now… it may sound scary at first, but giving your prospects the boot has been shown to increase sales over and over again.

There are several reasons behind this:

1. If someone sees the golden opportunity you are offering rapidly slipping through their fingers, they are more likely to buy now, rather than lose out forever.

   (Since I’m being totally up-front about how we are selling SalesBully, I’ll let you know right now that we are using this technique in the sales process.  There are only 250 copies of SalesBully being sold at the pre-launch discounted price, and once they are gone they are gone.  When we start selling, you’ll see the copies, and the opportunity to get the discount, vanishing before your eyes.)

2. If they wait too long and then find that they can’t get that offer at the same price or at all, then they learn that you mean business.  The next time you use SalesBully techniques on them, they will know they have to act much more quickly.
3. Just after your visitors realize that they lost out, you can present them with a “second chance offer”.  Very few marketers do this, which means that they are losing a lot of sales. Unlike them, with SalesBully you will capture those missed sales, and at a slightly higher price by giving them a second chance and bundling in a bonus so that they feel justified in paying more.  Your visitors, just crushed from missing your fabulous offer, should jump to take you up on your generosity!

   (Now, since I just told you about that secret technique, I should let you know that we’re not doing that in the SalesBully launch, so don’t miss out on the discounted price.)

Fear-of-loss is only one of the psychological motivators that SalesBully uses to increase your conversions, and increasing conversions is only one of the things SalesBully does. 

In the next post I’ll talk about how SalesBully gets right into your visitors sub-conscious to remove the price barrier.  Properly used, your visitors will be sold the moment they arrive on your squeeze page, before they even know what the product is or costs.

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Hi.

I promised that I would reveal my best secrets of selling.

Here is the first of several letters where I will talk about the psychology of your prospective buyers.  If you don’t understand that, then you are seriously up a creek without a paddle.

By the way, I’m writing these pretty fast, as I have a lot to do before the launch.  My aim is to help you get quickly into a different mind set so that you can make the most out of SalesBully. 

So, please forgive me if these aren’t very polished.

Now, what motivates people to buy your product?
- Will it make them money?
- Does it make their life easier or better?
- Will it get them more people in the sack?

These are all strong motivators that we see all the time in advertising and the fact is that they aren’t nearly as powerful as you might think.

These are all benefits based upon desire-for-gain and using only that motivator means you’ll only be a fraction of the success you could be.

Most people are much more motivated by fear-of-loss, or more simply put, people have a very strong desire to NOT have bad things happen to them.

For many of you, this is not a great revelation.  It is well-known and documented that fear-of-loss is a stronger motivator than desire-for-gain.  Various tests have proved it to be up to five times more effective.

Even so, it is rarely used in Internet marketing.  We tend to create benefit-oriented sales letters based entirely on how wonderful your life will be after you buy the product.

Don’t get me wrong, desire for gain IS a motivator and should be used.

For example, I could tell you about when I started testing the concepts used in SalesBully in the GoTryTHIS launch.

Testing those techniques resulted in huge conversion rates.  I had a 12% click-to-sales ratio, which means that 12% of the people who landed on my squeeze page continued through the sales process and bought the product.  (Actually, one in four people who read the sales letter bought GoTryTHIS.)

Those weren’t the gains.  Those were the means to the gains.  The real gains for me was that I established myself as an expert in this industry, with my clients and, of course, I established myself financially.

The software I was selling wouldn’t have accomplished those gains without the strong motivational techniques that drove sales like a winning Nascar contender.

Those were nice gains.  Gains are good.  And just like the people who sent in the hundred or so success stories from using GoTryTHIS, I expect you to be sending me your success stories from using SalesBully… and soon.

There is nothing wrong with pointing out gains.  You should.  But, if you only focus on gains, you’re not motivating your users to buy your product nearly as much as you can.

Read the following two paragraphs and try to feel in your gut which one has more emotional impact:

1: “SalesBully will help you increase your conversions and improve your sales funnel so that you can make much more money from the same number of visitors, faster than ever before.”

2: “Your competitors with SalesBully will make more money per visitor than you do, allowing them steal away your affiliates by offering higher commissions than you can afford.  In the new marketplace you will have to work harder and spend more money just to earn what you used to, if you can manage to stay in business at all.”

I’m betting the second statement resonated with you a lot more than the first one.  Maybe the idea of having to spend all that extra money and time to compete sent a shiver up your spine.

Put it this way: It is simply more important for people to protect the tangible things they already have than to get one of the thousands of items we are exposed to each and every day that is supposed to make our lives better!

Once again, most marketers only tell their prospects about the desire-for-gain benefits and, to their own detriment, they ignore totally the much more powerful fear-of-loss motivator, which SalesBully unleashes to kick ass.

Unlike those marketers, I use BOTH motivators AND SalesBully techniques. This is the primary reason my products sell as well as they do, though the incredibly high quality doesn’t hurt either. 

SalesBully uses a number of fear-of-loss techniques to get your visitors motivated now.  It strongly enhances the desire to get your product by overtly linking it with the fear of losing the opportunity to do so forever.

Of course, it also uses other techniques at the same time, making the urge to buy almost unbearable.

So, even if you are one of the few who were more charged up by the desire-for-gain statement in my test above, I still win. 

I’ll talk about all those techniques in other posts.

Thanks for reading.  Please leave your comments below.

John.

3 Comments »

Hi.

We’ve got a lot of great feedback already in my personal blog, emails and a few calls and instant messages.  Hundreds more people signed up than we were hoping for.  It’s been a good day and it hasn’t even been 24 hours since I sent the advanced notice email out. 

I’ve put up this blog to hold the emails that I’ll be sending out in case any late joining people missed any important information, like this post.  Please post your feedback here.  I appreciate it.  I’ve also copied over all the comments posted on my personal blog that had to do with SalesBully.

This pre-launch is being held to test our updated sales software and you will get SalesBully about one week after you pre-order.  We’re only offering this heavily discounted pre-release opportunity to people like you who have already signed up with us for something else.  The discount is our way of thanking you.

We’re aiming for the pre-launch to be on Thursday.  It more likely will be next week, and if it does happen Thursday, at least you have been given notice. 

I’ll be writing more today, giving away some of the secrets that have allowed me to have a successful launch when many others can’t.

Thanks for your time,
John

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It costs a lot to get a potential customer to come to your site.  SalesBully uses overwhelming psychological persuasion techniques to influence more of your visitors to buy your products on their first visit, before they are gone for good.

Find out more at http://www.SalesBully.com.

SalesBully includes many of the new back-end technologies built for GoTryTHIS 2.

This includes using our SetupBot technology to install it and adding the ability to auto-upgrade the software when we release new versions or even small improvements so your software is always up to date.

It also includes a brand new help system. We want to improve your ability to quickly get answers to questions without bogging us down with answering the same questions over and over again.

This new system has a lot of benefits that will increase how much value you get out of our software solutions.

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