Hi. 

I need your help.

Everyone who posts to this blog with good feedback telling us why they did or didn’t buy SalesBully gets full access to a video where marketer Jeff Dedrik tells us the exact process they used in a very successful launch, how he quickly generated a huge list and how he then went on to make a small fortune every month from affiliate sales.

If you are one of the 300+ people who have bought SalesBully so far, please add a comment below and tell me why you bought it and what your initial plan was (or is) for using it, and also what you thought of the sales letter and emails so far.

If you haven’t bought SalesBully yet, please tell me why not, and I would really like to read what you thought of the sales letter, the product and the marketing as well.

Good or bad, I would like your feedback so that we can learn and improve our ability to get our products into the hands of people who will benefit from them.

I’ll be emailing everyone the link to the video individually, so please give me a few working days to get that email out to you.  This is a great video that sent me running for a notebook the moment it was over. 

Thank you very much,
John.

37 Comments »

On Tuesday, a guy named Ken Reno bought SalesBully.  That same day, he put it on his site and got over 200 sales, more than paying for the software, which he got at a discount to boot!

When we talked on the phone he said he had never experienced those kinds of numbers before, and that he’ll be telling everyone about SalesBully.

As I write this, 330 copies are gone.  (We didn’t include the first 250 on the home page, and should update that soon.)  Copies are still available at a discount, for a limited time at www.SalesBully.com.

If you don’t get what SalesBully does, watch the video at
http://www.SalesBully.com/videos/Overview

If you have questions or comments about SalesBully, please post them here.  I’d love to hear from you.

Thank you,
John.

No Comments »

Hi.

I’ve created a second video.  It’s only 5 minutes long, and in it we blast through several of the ways you can squeeze more money out of your web site.

Watch the video here 
(Press Play when it loads.  I have it set not to autoplay.)

I welcome your comments!

Thank you,
John.

No Comments »

The reason we pre-launched SalesBully yesterday to our list was to test things before we did a full-scale launch.  
 
Here’s the results and the secret bit I couldn’t tell you until now.
 
We did the math.  Based on open-rates on emails, the size of our list and figuring for above-average conversion rates, we wouldn’t even sell 100 copies.
 
And yet, I made 250 copies available to make sure that everyone who wanted to could get the chance to pre-order SalesBully.
 
As I write this, there are only 1,114 people on the SalesBully email list who got the secret order link.
 
We were not expecting to or planning on selling out. 
 
To do so, a whopping 22% of those people would have to open the email, visit the site, read the sales letter and buy.
 
With many people happy to get a conversion rate of 2% AFTER people arrived at their site, selling 250 copies of anything to an email list of 1,114 is not only unrealistic, it is darn near impossible.
 
And things did not go as well as planned.
 
Despite my perfectionist ways, there was a typo that sent everyone to a misspelled domain.  That didn’t make us look good. 
 
Then, those who did come back went into an endless loop, each of them hitting our server dozens of times and ending up on the wrong page after.  During this, we couldn’t even connect to the server to fix it.
 
That made us look worse.
 
(This is exactly why we pre-tested the site before letting affiliates send mass traffic.)
 
When the more persistent and forgiving of those people finally got to the site, we learned that people weren’t quite getting what SalesBully did. 
 
We got several comments where people only thought it was useful for large launches.  They focused on one single feature because I didn’t get across to them well enough that SalesBully also improves your sales funnel so that you can make more money per visitor, even if you have very low traffic.
 
So, with all that going against us, what were the results?
 
We let one affiliate promote to a small list to test that aspect too.  That person was Tim Erway who, along with his partner Jesse Jameson, helped us with SalesBully.
 
I just got off the phone with Tim.  His own numbers show that 25% of the people who clicked the link in the email he sent out, opted in to our list, read the sales page and bought the product.
 
This is an unbelievably high number, far higher than our record-setting GoTryTHIS launch… and he emailed out just before the launch, so I didn’t have a chance to “pre-sell” them at all.
 
Those results show how well SalesBully works.  Even with small numbers, glitches in the sales process, a sales letter with no testimonials and pre-ordering a product that they won’t get for a week, using these techniques resulted in astounding sales.

No, we didn’t sell out.  There are currently 82 copies left and 4 sold while writing this letter.
 
However, we surpassed our expected sales by far.  We also learned what we needed to and gave everyone ample opportunity to get the discount.
 
So, even if there are still copies left, tonight I’m going stop sales and switch the site to the pre-launch state so that I can start sending out affiliate links tomorrow without confusing their lists with talk of pre-release discounts.
 
Thank you for everyone who participated.  I would very much like to hear your feedback about the sales process and the information I sent by email.  If you have something to share, please post it at as a comment here.  I read every comment.
 
And if SalesBully wasn’t for you, I hope you’ll stick with us as we continue to innovate and come out with new software products to help you make more money in Internet Marketing.
 
If you haven’t and want to check things out, you can still visit www.SalesBully.com (and even buy it) until later tonight.
 
Take care,
John.
 
P.S.  Totally unrelated: Tonight, after a four or five year year break, I’m starting to teach martial arts again.  A new Yoshinkan Aikido dojo has opened up here and I’m the big kahuna. 

24 Comments »

Watch me transform an ordinary site into a motivating SalesBully empowered site in just 10 minutes, including explaining the psychology behind why I’m making these changes.

Watch The Video Here

(This video looks at a few of SalesBully’s features designed for launches.  SalesBully also helps you improve your sales funnel for ongoing sales so you get more value per visitor.)

Also, remember that pre-launch starts today at Noon EST at http://www.SalesBully.com/pre_order.php.  Go there to get your disount.

John.

19 Comments »

Before I get into the technology behind SalesBully, I want to talk about some mind-set mistakes almost all marketers make that really holds them back:

They want everyone to like them.

Well no matter what you do, it ain’t going to happen and the sooner you get over it, the sooner you can make more money.  You’re simply not going to please everyone ever.

Now, I may have offended someone just by saying that.  I hope you’ll keep reading anyway because you simply will always have critics.  Even if 99% of the people love you, some won’t.

Here’s the secret: 

The better you do in anything, the more critics you’ll have, and as the saying goes, “There is no such thing as bad publicity!”

I used to be crippled by the critics.  I would get loads and loads of praise and happy customers and then let one single complaint get me down.  I suppose this turned me into the perfectionist that I am, which is a good thing for you… but it really was stupid of me to empower the odd person who didn’t like me by trying to change to make him or her happy too.  Accept that those people always will be there or drive yourself nuts trying to please them at the expense of everyone else and your bottom line.

A related mistake that a lot of smart people make is that they think their market includes everyone.  There isn’t a single market that includes everyone.  There never has been and never will. 

Wait you say, what about the basics like water?  Well, if you sell bottled water in the desert, I will bet you that there will still be prepared nomads who have their own and don’t want to carry around plastic bottles and snub their noses at it… or they don’t like the temperature, or the taste, or the price or the name of the product!  You can’t win with everyone.

No matter what your product is, it won’t appeal to everyone.  No matter what your marketing style is, it won’t appeal to everyone.   Some people will see a black hat with devil horns at the bottom of our page and run screaming for the hills. 

You know what’s even worse than having those few people not like you?  Having nobody care, which is exactly what will happen if you try and remove all marketing from your marketing.

Now, in marketing a product called SalesBully and outright telling you that I am using these techniques on you in this sales process is another story.  I’m creating for myself a very unique situation that few marketers will ever have to face.

There are bound to be some people who don’t like this and don’t like the fact that you are going to be able to do the fancy stuff that very few marketers are able to do.  If you read the comments you’ll see the occasional negative comment.  (There is one so far.)  And you’ll also read a lot of other comments supporting this and telling you how powerful these techniques are, simply because it is.

The simple truth is that the SalesBully techniques make more money and I used them in the launch of GoTryTHIS and didn’t receive a single complaint.  Not one.  Even after telling people that I used them, nobody complained.  Of course, they were very happy with their purchase because it was a quality product that lived up to the marketing.

So, you have a choice.  You can be crippled by listening to and empowering the odd person who doesn’t agree with using these techniques, or you can listen to the experience of the people who have used these kinds of techniques with amazing success, as I have.

Really, what I think doesn’t matter in the least.  What matters is the bottom line.  E-commerce is driven by emotion and SalesBully connects with emotion.  If you don’t believe me, put it to the test.

John.

6 Comments »

Hey there!

After talking about fear-of-loss in the last post I teased you by saying that in this post I would talk about how SalesBully gets right into your visitors sub-conscious to remove the price barrier.

This is massively important!

By using this technique, the majority of selling to your visitors is finished the second they arrive at the squeeze page, before they have a chance to actually read what it says. 

It has been shown to drastically increase opt-ins and sales.

It starts with social proof.

Has this ever happened to you?  As a kid, every time I came home after doing something stupid with my friends, my Mom actually fired off the cliche question, “If all your friends jumped off a bridge, would you jump too?”

Well, yeah, probably.  (Mom, if you’re reading this… sorry!)

We have a strong desire to belong and to do what our peers are doing.  We look to them for assurance that our decisions are sound and when a number of people are doing something it becomes more normalized and easier for us to justify doing ourselves.  This is social-proof at work.

Social-proof is so powerful it can kill you.

Did you know that every time a newspaper publishes a front page story about a suicide that the suicide rates jump for a week?  Publishing this permanent solution to a temporary problem suddenly makes it a more acceptable solution to other people.  People who would not have otherwise killed themselves find it easier to justify the decision. 

(This is actually a pet-peeve of mine to put in mildly.  The connection between a suicide story and the rise in suicides is well documented, yet the media keeps publishing stories that normalize and sensationalize BAD things, like suicides and shootings in schools.  It does make the world a worse place because normalizing bad things makes bad things more likely to happen again and again.  Oh, if only the majority of the media’s content was focused on good things.)

Sorry for the rant, but if social-proof can cause those kinds of action, think of what it can do for you when used for good… like to help people in their decision to buy your most wonderful product that is actually going to make a positive difference in their lives… just like SalesBully can.

Take a moment and think about the products you are selling and how the visitor experiences it.  They arrive at your page and on some level they are asking themselves questions like this:

- Is this a good product?
- Is anyone else buying this thing?
- If I buy this, will I feel like a chump later for being the only one?
- Is this thing really valid or a scam?

Do you address these questions, and if so how?  No matter what you say in your sales copy, it’s just what you say.  Let your visitor’s group actions speak for you and much louder than your own words.

When we launched our last product, the big red header on the squeeze page said something like, “1250 Smart Marketers Have Already…”, and that number was accurate when they arrived on the page.  Every time the page was loaded it connected to our shopping cart software and displayed the number of sales that had taken place so far.

Before people even read the sentence or read the rest of the page, the point of that heading would have already been taken in at some level and have done its job.

You might be amazed at the results:

1) As soon as they arrived at the site, they instantly knew that this was a hot product that other people were buying, which removes a lot of barriers to the visitor allowing themselves to want the product as well.

2) They sub-consciously registered that all those visitors were willing to pay whatever the price was that we were asking of them, which made it very easy for them to justify the price to themselves.

They were mostly sold the moment they arrived at the page and glimpsed the headline… and they didn’t even know what the product was yet or how much it costs!

Now, back then, we were testing a concept, and it worked like magic.

When you get SalesBully, you’ll be able to easily do this and the social-proof will be much more powerful because the quantity sold changes live without refreshing the page.  They will actually see it changing with every purchase, which increases demand, which speeds up sales, which increases demand, which speeds up sales etc.

Or better yet, they can see the quantity going down using scarcity and fear-of-loss along with social proof to dramatically speed up sales.

As the guy telling you about SalesBully, I’m in a very unique situation.  I’m not holding back about what it does or how much it can help you.  We are using the technique I just told you about throughout our sales process when we launch. 

When you use these techniques, you won’t be telling anyone what or why your are doing it.  You certainly won’t be telling them the desired effect of using these techniques.  Since your prospects aren’t expecting it, it should make it even more powerful for you than it will be for me during this launch.

In the next post I’ll introduce some of the technology supporting SalesBully that makes it really easy for you to get going with it.  We spent a lot of time making it so that any numskull can add SalesBully techniques to their site very quickly, so a smart marketer like you should have no problem. 

Take care,
John.

3 Comments »