Before I get into the technology behind SalesBully, I want to talk about some mind-set mistakes almost all marketers make that really holds them back:

They want everyone to like them.

Well no matter what you do, it ain’t going to happen and the sooner you get over it, the sooner you can make more money.  You’re simply not going to please everyone ever.

Now, I may have offended someone just by saying that.  I hope you’ll keep reading anyway because you simply will always have critics.  Even if 99% of the people love you, some won’t.

Here’s the secret: 

The better you do in anything, the more critics you’ll have, and as the saying goes, “There is no such thing as bad publicity!”

I used to be crippled by the critics.  I would get loads and loads of praise and happy customers and then let one single complaint get me down.  I suppose this turned me into the perfectionist that I am, which is a good thing for you… but it really was stupid of me to empower the odd person who didn’t like me by trying to change to make him or her happy too.  Accept that those people always will be there or drive yourself nuts trying to please them at the expense of everyone else and your bottom line.

A related mistake that a lot of smart people make is that they think their market includes everyone.  There isn’t a single market that includes everyone.  There never has been and never will. 

Wait you say, what about the basics like water?  Well, if you sell bottled water in the desert, I will bet you that there will still be prepared nomads who have their own and don’t want to carry around plastic bottles and snub their noses at it… or they don’t like the temperature, or the taste, or the price or the name of the product!  You can’t win with everyone.

No matter what your product is, it won’t appeal to everyone.  No matter what your marketing style is, it won’t appeal to everyone.   Some people will see a black hat with devil horns at the bottom of our page and run screaming for the hills. 

You know what’s even worse than having those few people not like you?  Having nobody care, which is exactly what will happen if you try and remove all marketing from your marketing.

Now, in marketing a product called SalesBully and outright telling you that I am using these techniques on you in this sales process is another story.  I’m creating for myself a very unique situation that few marketers will ever have to face.

There are bound to be some people who don’t like this and don’t like the fact that you are going to be able to do the fancy stuff that very few marketers are able to do.  If you read the comments you’ll see the occasional negative comment.  (There is one so far.)  And you’ll also read a lot of other comments supporting this and telling you how powerful these techniques are, simply because it is.

The simple truth is that the SalesBully techniques make more money and I used them in the launch of GoTryTHIS and didn’t receive a single complaint.  Not one.  Even after telling people that I used them, nobody complained.  Of course, they were very happy with their purchase because it was a quality product that lived up to the marketing.

So, you have a choice.  You can be crippled by listening to and empowering the odd person who doesn’t agree with using these techniques, or you can listen to the experience of the people who have used these kinds of techniques with amazing success, as I have.

Really, what I think doesn’t matter in the least.  What matters is the bottom line.  E-commerce is driven by emotion and SalesBully connects with emotion.  If you don’t believe me, put it to the test.

John.

Posted by John Reel on Saturday, June 2nd, 2007 at 9:36 am.