Hi again.

In my last post, I talked at length about using fear-of-loss to motivate your visitors to buy your products, examining it from the point of writing sales copy and the mind-set of selling. 

At the time, I only teased at how SalesBully can enhance the feeling by linking it to your prospect’s desire for your product.

Let’s take a look at how SalesBully uses fear-of-loss and the reasons it works.

SalesBully uses fear-of-loss by sending your visitors packing if they don’t act fast enough.  This can be when you run out of quantity, if they spend too long on the page, at a pre-set date and time or even if they arrive at a page too soon, like before your launch starts.

All of these options have various live count-downs to really drive the point home.  This means that the numbers will change as the user is watching the page instead of having to refresh.

Where you send people is up to you, and SalesBully’s flexibility allows for some creative uses.

Now… it may sound scary at first, but giving your prospects the boot has been shown to increase sales over and over again.

There are several reasons behind this:

1. If someone sees the golden opportunity you are offering rapidly slipping through their fingers, they are more likely to buy now, rather than lose out forever.

   (Since I’m being totally up-front about how we are selling SalesBully, I’ll let you know right now that we are using this technique in the sales process.  There are only 250 copies of SalesBully being sold at the pre-launch discounted price, and once they are gone they are gone.  When we start selling, you’ll see the copies, and the opportunity to get the discount, vanishing before your eyes.)

2. If they wait too long and then find that they can’t get that offer at the same price or at all, then they learn that you mean business.  The next time you use SalesBully techniques on them, they will know they have to act much more quickly.
3. Just after your visitors realize that they lost out, you can present them with a “second chance offer”.  Very few marketers do this, which means that they are losing a lot of sales. Unlike them, with SalesBully you will capture those missed sales, and at a slightly higher price by giving them a second chance and bundling in a bonus so that they feel justified in paying more.  Your visitors, just crushed from missing your fabulous offer, should jump to take you up on your generosity!

   (Now, since I just told you about that secret technique, I should let you know that we’re not doing that in the SalesBully launch, so don’t miss out on the discounted price.)

Fear-of-loss is only one of the psychological motivators that SalesBully uses to increase your conversions, and increasing conversions is only one of the things SalesBully does. 

In the next post I’ll talk about how SalesBully gets right into your visitors sub-conscious to remove the price barrier.  Properly used, your visitors will be sold the moment they arrive on your squeeze page, before they even know what the product is or costs.

Posted by John Reel on Tuesday, May 29th, 2007 at 11:33 pm.